New products management / (Record no. 5891)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01190cam a22002414a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073529882 |
| Terms of availability | TZS 10,000/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073529885 |
| Terms of availability | TZS 10,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 CRA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Crawford, C. Merle |
| 245 10 - TITLE STATEMENT | |
| Title | New products management / |
| Statement of responsibility, etc | Merle Crawford, Anthony Di Benedetto. |
| 250 ## - Edition Statement | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 558 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 505-508) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New products |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Di Benedetto, C. Anthony. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/07/2012 | TBST | 658.575 CRA | 0071518 | 1 | 05/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/07/2012 | TBST | 658.575 CRA | 0071517 | 2 | 05/12/2022 | Book |