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Product management / (Record no. 5909)

MARC details
000 -LEADER
fixed length control field 01292cam a22002534a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070275491 (alk. paper)
Terms of availability TZs.30000/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.56 LEH
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Lehmann, Donald R.
245 10 - TITLE STATEMENT
Title Product management /
Statement of responsibility, etc Donald R. Lehmann and Russell S. Winer.
250 ## - Edition Statement
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill/Irwin,
Year of publication c2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv, 502 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 ## - Formatted Contents
Formatted contents note 1. Introduction to Product Management<br/>2. Marketing Planning<br/>3. Defining the Competitive Set<br/>4. Category Attractiveness Analysis<br/>5. Competitor Analysis<br/>6. Customer Analysis<br/>7. Market Potential and Sales Forecasting<br/>8. Developing Product Strategy<br/>9. New Products<br/>10. Pricing Decisions<br/>11. Advertising Decisions<br/>12. Promotions<br/>13. Channel Management<br/>14. Service and Direct Customer-Based Marketing<br/>15. Financial Analysis for Product Management<br/>16. Marketing Metrics
546 ## - LANGUAGE NOTE
Language note eng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/2001030383.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/2001030383.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/01/2011 Agder University 658.56 LEH 0066797 1 05/12/2022 Book