Modern marketing management (Record no. 5960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185461317 |
| Terms of availability | TZS 6400/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davar, Rustom S. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing management |
| Statement of responsibility, etc | / Rustom S. Davar, Sohrab R. Davar [and] Nusli R. Davar |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Universal Book Stall, |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 694p. : |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing system |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Integrated marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing mix and planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Sohrab R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Nusli R. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 05/12/2022 | 658.8 DAV | 0048176 | 1 | 05/12/2022 | Book |