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Global marketing management (Record no. 5978)

MARC details
000 -LEADER
fixed length control field 00582nam a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0130615064
Terms of availability TZs 30,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KEE
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Keegan, Warren
245 ## - TITLE STATEMENT
Title Global marketing management
Statement of responsibility, etc / Warren J. Keegan, Mark C. Green
250 ## - Edition Statement
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River :
Name of publisher Prentice Hall,
Year of publication ©2002
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv, 617 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Green,l Mark C.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 29/03/2009 VUA 658.8 KEE 0058121 1 05/12/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 29/03/2009 VUA 658.8 KEE 0055828 2 05/12/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 29/03/2009 VUA 658.8 KEE 0055829 3 05/12/2022 Book