Marketing : (Record no. 5988)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00576cam a2200181 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0395250072 |
| Terms of availability | TZS 95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ROB |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | contemporary dimensions / |
| Statement of responsibility, etc | [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mifflin, |
| Year of publication | c1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 427 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Robicheaux, Robert A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M., |
| Dates associated with a name | 1942- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 13/12/1982 | IDM book | 95.00 | 658.8 ROB | 0031083 | 1 | 05/12/2022 | Book |