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International marketing / (Record no. 5998)

MARC details
000 -LEADER
fixed length control field 00659cam a22002054a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072398841 (hardback)
Terms of availability TZS 25,000
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CAT
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, John L. Graham.
250 ## - Edition Statement
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Irwin McGraw-Hill,
Year of publication c2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv, 694 p. :
Other physical details ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type Public note
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/12/2004 New textbook 658.84 CAT 0048889 1 05/12/2022 Book  
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/05/2010 Tz book supply law 658.84 CAT 0063443 2 06/12/2022 Book  
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/12/2004 New textbook 658.84 CAT 0063444 3 05/12/2022 Book  
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/12/2004 New textbook 658.84 CAT 0048890 4 05/12/2022 Book  
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 02/12/2004 New textbook 658.84 CAT 0054777 5 05/12/2022 Book For reference only.