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Marketing classics : (Record no. 6013)

MARC details
000 -LEADER
fixed length control field 00646cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0205083412 (pbk.)
Terms of availability TZs.1283.40
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ENI
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Enis Ben M.
245 00 - TITLE STATEMENT
Title Marketing classics :
Sub Title a selection of influential articles /
Statement of responsibility, etc Ben M. Enis and Keith K. Cox.
250 ## - Edition Statement
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher Allyn and Bacon,
Year of publication c1985.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii, 459 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing philosophy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing strategy
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Enis, Ben M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cox, Keith Kohn.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/06/1988 IDM 658.8 ENI 0037088 1 05/12/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/06/1988 IDM 658.8 ENI 0037087 2 05/12/2022 Book