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Basic marketing : (Record no. 6046)

MARC details
000 -LEADER
fixed length control field 00683cam a22002054a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780072947038
Terms of availability TZS 12,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Sub Title a global-managerial approach /
Statement of responsibility, etc William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - Edition Statement
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston, Mass. :
Name of publisher McGraw-Hill,
Year of publication 1990.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 791, 31 p. :
Other physical details ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 725-787) and indexes.
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 30/11/2014 TBST 658.8 PER 0078952 1 06/12/2022 Book