Essentials of marketing research / (Record no. 6088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01787pam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256081123 |
| Terms of availability | TZS 35,000/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256081121 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 DIL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dillon, William R. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | William R. Dillon, Thomas J. Madden, Neil H. Firtle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, IL ; |
| -- | Boston, MA : |
| Name of publisher | Irwin, |
| Year of publication | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 556 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | "Free instructor's copy ... Not for sale"--P. 4 colophon. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Ch. 1 Marketing Research Environments 4;Ch. 2 The Marketing Research Planning Process 20;Ch. 3 The Marketing Research Cycle 46;Ch. 4 Secondary Information: The Major Access Tools 74;Ch. 5 On-Line Data Sources and Other Syndicated Sources of Purchase Behavior and Media Exposure Information 104;Ch. 6 Qualitative Interviewing and Research Methods 130;Ch. 7 Survey Interviewing Methods 152;Ch. 8 Experimental Research Methods 178;Ch. 9 The Sampling Process 212;Ch. 10 Sample Size Determination 238;Ch. 11 Concepts of Measurement and Measurement Scales 270;Ch. 12 Questionnaire Design: Including International Considerations 298;Ch. 13 Data-Collection Activities: Fielding the Questionnaire and Data Preparation 330;Ch. 14 Data Analysis: Exploring Basic Relationships 370;Ch. 15 Steps in Hypothesis Testing 392;Ch. 16 Hypothesis Testing of Differences 412;Ch. 17 Correlation and Regression Analysis 448;Ch. 18 Presenting the Research 500;Ch. 19 Ethical Issues 516;Appendix: Statistical Tables 531;Photo Credits 541;Name Index 543;Subject Index 549 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madden, Thomas J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Firtle, Neil H. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/09/2008 | VUA | 658.83 DIL | 0058065 | 1 | 06/12/2022 | Book |