Strategic marketing : (Record no. 6099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03599cam a22002054a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761993216 |
| Terms of availability | TZS 32,280.55 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 XAV |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Xavier, M. J., |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Sub Title | a guide for developing sustainable competitive advantage / |
| Statement of responsibility, etc | M.J. Xavier. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi ; |
| -- | Thousand Oaks, Calif. : |
| Name of publisher | Response Books, |
| Year of publication | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 359 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Preface 8 (11)<br/> Strategic Marketing: An Effective Tool for Business Planning<br/> <br/> The Concept of Strategy<br/> <br/> The Marketing Concept<br/> <br/> Business Strategy vs Marketing Strategy<br/> <br/> Strategic Marketing and Marketing Management<br/> <br/> Strategic Marketing<br/> <br/> Summary<br/> <br/> References<br/> 11 (37)<br/> Scanning the Environment for Scenario Building<br/> <br/> Major Factors Affecting the Marketing Environment<br/> <br/> The Global Environment<br/> <br/> The Domestic Environment<br/> <br/> Coping with the Turbulent Environment<br/> <br/> Summary<br/> <br/> References<br/> 48 (29)<br/> Researching Markets and the Consumer Base<br/> <br/> Applications of Marketing Research<br/> <br/> Marketing Research in India<br/> <br/> Definition of Terms<br/> <br/> Steps in the Research Process<br/> <br/> Summary<br/> <br/> Appendix 1: Forecasting Techniques<br/> <br/> Appendix 2: Secondary Data Sources<br/> <br/> References<br/> 77 (58)<br/> Identifying the Market Structure and Trends<br/> <br/> Broad Market Characteristics<br/> <br/> Market Segments<br/> <br/> Structural Market Changes<br/> <br/> Industry Structure<br/> <br/> Technology Assessment<br/> <br/> Product Life-cycle<br/> <br/> Cost Dynamics---The Experience Curve<br/> <br/> Summary<br/> <br/> References<br/> 135 (28)<br/> Understanding the Requirements of Consumers<br/> <br/> Different Approaches to Study Consumer Behavior<br/> <br/> A Model of Consumer Behavior<br/> <br/> Grouping of Consumers<br/> <br/> Diffusion of Innovation<br/> <br/> The Consumer Decision-making Process<br/> <br/> Brand Loyalty<br/> <br/> Industrial Buying Behavior<br/> <br/> Checklist for Customer Analysis<br/> <br/> Internal Customers<br/> <br/> Summary<br/> <br/> Appendix: Internal Marketing<br/> <br/> References<br/> 163 (40)<br/> Assessing the Capabilities of Competitors<br/> <br/> Lessons from the Battle of Cannae<br/> <br/> Different Models of Competition<br/> <br/> Global Competition<br/> <br/> Competing through Information Technology<br/> <br/> Competitive Intelligence<br/> <br/> Competitive Strategies<br/> <br/> Summary<br/> <br/> References<br/> 203 (26)<br/> Mapping the Competency Profile of the Company<br/> <br/> Vision<br/> <br/> Mission<br/> <br/> Corporate Culture<br/> <br/> Beliefs<br/> <br/> Attitudes<br/> <br/> Core Competence<br/> <br/> Core Capabilities and Key Resources<br/> <br/> Strategic Intent<br/> <br/> Studies of Excellence<br/> <br/> Corporate Renewal and Revitalization<br/> <br/> The Learning Organization<br/> <br/> Summary<br/> <br/> References<br/> 229 (25)<br/> Analyzing the Marketing Mix<br/> <br/> Product<br/> <br/> Pricing<br/> <br/> Promotion<br/> <br/> Distribution<br/> <br/> Integrated Marketing Mix Analysis<br/> <br/> Summary<br/> <br/> References<br/> 254 (60)<br/> Formulating Strategies for Sustainable Competitive Advantage<br/> <br/> Strategic Marketing<br/> <br/> The Three Cs Framework<br/> <br/> Generic Strategies<br/> <br/> Growth Strategies<br/> <br/> Survival Strategies<br/> <br/> Strategies to Lift Sagging Sales<br/> <br/> Shotgun Strategy vs Rifle Strategy<br/> <br/> Strategic Alliances<br/> <br/> Strategies for Domestic Players<br/> <br/> Strategies for Global Players<br/> <br/> Sustainable Competitive Advantage<br/> <br/> Summary<br/> <br/> References<br/> 314 (36)<br/>Brand / Company Index 350 (4)<br/>Subject Index 354 (6)<br/>About the Author 360 |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0657/99011086-t.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0660/99011086-d.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 23/02/2011 | Consortium books | 658.802 XAV | 0067577 | 1 | 06/12/2022 | Book |