Marketing research : (Record no. 6107)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185386161 |
| Terms of availability | TZS 811.66 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BOY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd Harper W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | text and cases |
| Statement of responsibility, etc | / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood ill : |
| Name of publisher | Richard D. Irwin, inc., |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 815 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 05/05/2003 | UBSPD | 658.83 BOY | 0048275 | 1 | 06/12/2022 | Book |