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Marketing research : concepts, practices, and cases (Record no. 6110)

MARC details
000 -LEADER
fixed length control field	02367nam a2200229 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780195676969
Terms of availability	TZS 107206/=
040 ## - CATALOGING SOURCE
Original cataloging agency	MUL
Description conventions	AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83 EAS
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Easwaran, Sunanda
245 ## - TITLE STATEMENT
Title	Marketing research : concepts, practices, and cases
Statement of responsibility, etc	/ Sunanda Easwaran, and Sharmila J. Singh
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi :
Name of publisher	Oxford University Press,
Year of publication	2006
300 ## - PHYSICAL DESCRIPTION
Number of Pages	x, 605 pages :
Other physical details	illustrations ;
Dimensions	24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes references and index
505 ## - Formatted Contents
Formatted contents note	Pt. 1. Introduction to Marketing Research<br/>1. Nature and Scope of Marketing Research<br/>2. The Role of Research in Marketing<br/>3. Practical Tips for Researchers<br/>Pt. 2. Planning for Marketing Research<br/>4. Stages in Planning Marketing Research<br/>5. Types of Research<br/>6. Types and Sources of Data<br/>7. Experimentation<br/>8. Interview Techniques<br/>9. Sampling<br/>10. Designing Questionnaires and Interview Guides<br/>11. Building Attitude Exploration into Questionnaires<br/>Pt. 3. Implementing Research: Quantitative Surveys<br/>12. Fieldwork, Data Editing, Tabulation, and the Basic Concepts of Analysis<br/>13. Specific Techniques for Analysis of Data<br/>14. Computer Based Techniques of Data Analysis<br/>Pt. 4. Qualitative Research and its Implementation<br/>15. Qualitative Research<br/>16. Qualitative Research Methodology<br/>17. Analysis and Interpretation of Qualitative Research Data<br/>Pt. 5. Getting Meaning Out of Data and its Application<br/>18. Report Writing and Presentation<br/>19. Interpretation of Marketing Research Reports<br/>20. Applications of Marketing Research
520 ## - SUMMARY, ETC.
Summary, etc	"Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research and addresses its utility for both the researcher and the end user. It provides in-depth coverage of the key elements of the subject: its theoretical foundations, techniques of planning and design, research methodology for the implementation of quantitative and qualitative techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies."--BOOK JACKET
546 ## - LANGUAGE NOTE
Language note	eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Singh, Sarmila J.
Titles and other words associated with a name	(Author)
942 ## - ADDED ENTRY ELEMENTS
Item type	Book

Holdings
Permanent Location	Current Location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	30/11/2010	Consourtium Books	658.83 EAS	0065865	1	06/12/2022	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	30/11/2010	Consourtium Books	658.83 EAS	0065866	2	06/12/2022	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	30/11/2010	Consourtium Books	658.83 EAS	0065867	3	06/12/2022	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	30/11/2010	Consourtium Books	658.83 EAS	0065869	4	06/12/2022	Book