Research methods in marketing (Record no. 6115)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0039101398 |
| Terms of availability | TZS 124/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 ELL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Elliott, Ken |
| 245 ## - TITLE STATEMENT | |
| Title | Research methods in marketing |
| Statement of responsibility, etc | / Ken Elliott, and Martin Christopher |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Holt, Rinehart & Winston, |
| Year of publication | 1973. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ca vi, 248 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research methods- marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Christopher, Martin |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 06/12/2022 | 658.83 ELL | 0024010 | 06/12/2022 | Book |