The four pillars of profit-driven marketing : (Record no. 6116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00767cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071615068 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MOE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moeller, Leslie H. |
| 245 14 - TITLE STATEMENT | |
| Title | The four pillars of profit-driven marketing : |
| Sub Title | how to maximize creativity, accountability, and ROI / |
| Statement of responsibility, etc | Leslie H. Moeller, Edward C. Landry and Theodore Kinni. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 232 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 214-219) and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Rate of return |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Profit |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Landry, Edward C., |
| Dates associated with a name | 1965- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinni, Theodore B., |
| Dates associated with a name | 1956- |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/08/2012 | MU | 658.8 MOE | 0071705 | 1 | 06/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/08/2012 | TBST | 658.8 MOE | 0071704 | 2 | 06/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/08/2012 | TBST | 658.8 MOE | 0071261 | 3 | 06/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/08/2012 | TBST | 658.8 MOE | 0071262 | 4 | 06/12/2022 | Book |