Marketing research : (Record no. 6160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01068nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273706892 |
| Terms of availability | TZS 73,339.31 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | an applied approach |
| Statement of responsibility, etc | / Naresh K. Malhotra, David F. Birks |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Prentice Hall/Financial Times, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 835 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006<br/>Includes CD-ROM in pocket attached inside back cover |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research Methodology |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 23/02/2009 | Radar bookshop | 658.83 MAL | 0058974 | 3 | 06/12/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 03/09/2008 | VUA | 658.83 MAL | 0058046 | 1 | 06/12/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 23/02/2009 | Radar bookshop | 658.83 MAL | 0058973 | 2 | 06/12/2022 | Book | 73339.31 |