Applied marketing research / (Record no. 6163)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01800pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780201565041 |
| Terms of availability | TZS 15,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MOU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moutinho, Luiz. |
| 245 10 - TITLE STATEMENT | |
| Title | Applied marketing research / |
| Statement of responsibility, etc | Luiz Moutinho, Martin Evans. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Wokingham, England ; |
| -- | Reading, Mass. : |
| Name of publisher | Addison-Wesley Pub. Co., |
| Year of publication | c1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 314 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | I: THE MARKETING RESEARCH PROCESS: DESIGNS AND TECHNIQUES. 1. Marketing, Marketing Information Systems and Marketing Research. 2. The Marketing Research Process. 3. Primary Data collection: Observation; Interview xxx; Experimentation. 4. Primary Data Collection: Questionnaires and Interviews. 5. Primary Data Collection: Sampling and Sample Design. 6. Data Analysis: Problems and Cases. II: MARKETING RESEARCH: APPLICATION AND INDUSTRY. 7. Market Research. 8. Product Research: New Product Development. 9. Brand Name and Package Testing Research. 10. Price Research. 11. Sales and Distribution Research. 12. Promotion Research. 13. International Marketing Research. 14. Industrial Marketing Research. 15. Marketing Research and Marketing Intelligence. 16. The Marketing Research Industry and the Future. Problems and Cases. Clippings from the Press. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete and concise reference of methodologies and techniques for both the student and the practitioner. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evan, Martin |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 30/09/2008 | VUA | 658.83 MOU | 0058040 | 1 | 06/12/2022 | Book |