Marketing management (Record no. 6189)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01554nam a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077097521 |
| Terms of availability | TZs.50000/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lancaster Geoff |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | / Geoff Lancaster and Lester Massingham |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | McGraw-Hill Publishing Co., |
| Year of publication | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,542 p.: |
| Other physical details | ill.; |
| Dimensions | 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | Chapter 1: The development of a Strategic approach to Marketing Chapter 2: Analysing the environment: opportunities and threats Chapter 3: Appraising resources: Strengths and Weaknesses Chapter 4: Strategic marketing planning tools Chapter 5: Markets and customers: buyer behaviour and marketing strategy Chapter 6: Markets and customers: market boundaries and target marketing Chapter 7: Product and innovation strategies Chapter 8: Pricing strategies Chapter 9: Promotional strategy Chapter 10: Channels of distribution Chapter 11: Logistics Chapter 12: Sales Management Chapter 13: Marketing information systems Chapter 14: Sales forecasting Chapter 15: Implementing strategic marketing: organization and resources Chapter 16: Evaluating and controlling strategic marketing Chapter 17: Services marketing: Relationship marketing Chapter 18: International marketing Analysing Case Studies Glossary of key terms Index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic marketing planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing information system |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/10/2008 | VUA | 658.8 LAN | 0058291 | 1 | 06/12/2022 | Book |