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Applications in basic marketing : (Record no. 6209)

MARC details
000 -LEADER
fixed length control field 00606nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072864699
Terms of availability TZS 8000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Perreault, William D.
245 ## - TITLE STATEMENT
Title Applications in basic marketing :
Sub Title clippings from the popular business press
Statement of responsibility, etc / William D. Perreault and E. Jerome McCarthy
250 ## - Edition Statement
Edition statement 2002-2004 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill/Irwin,
Year of publication c2004
300 ## - PHYSICAL DESCRIPTION
Number of Pages vii, 231 p. :
Other physical details ill. ;
Dimensions 26 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Gestion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Numeration ( author )
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 20/05/2010 Tanzania Book Support Trust 658.8 PER 0063424 2 06/12/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 20/05/2010 Tanzania Book Support Trust 658.8 PER 0063423 1 06/12/2022 Book