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Marketing management : (Record no. 6224)

MARC details
000 -LEADER
fixed length control field 00706pam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256109559
Terms of availability TZS 40000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 QUE
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Quelch, John A.
245 10 - TITLE STATEMENT
Title Marketing management :
Sub Title text and cases /
Statement of responsibility, etc John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Homewood, IL :
Name of publisher Irwin,
Year of publication c1993.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 848 p. :
Other physical details ill. ;
Dimensions 27 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 832) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Distribution policy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing strategy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing plan
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dolan, Robert J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kosnik, Thomas J.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/10/2008 VUA 658.8 QUE 0058118 1 06/12/2022 Book