Public relations : (Record no. 6262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 09226cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780195699180 |
| Terms of availability | TZS 18,000/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0195699181 |
| Terms of availability | TZS 18,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 SAC |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sachdeva, Iqbal S. |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations : |
| Sub Title | principles and practices / |
| Statement of responsibility, etc | Iqbal S. Sachdeva. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Oxford University Press, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 568 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>Preface v <br/>PART I: FUNDAMENTALS AND EMERGENCE<br/>Public Relations Fundamentals<br/>3 (16)<br/>The Inter-dependent World<br/>3 (1)<br/>Definitions of Public Relations<br/>4 (1)<br/>Public Relations Practice<br/>5 (4)<br/>Strengths of a Public Relations Professional<br/>9 (3)<br/>Duties and Responsibilities of a Public Relations Manager<br/>12 (7)<br/>Emergence of Public Relations<br/>19 (15)<br/>Ancient Times<br/>19 (2)<br/>20th Century<br/>21 (1)<br/>Famous Personalities<br/>21 (3)<br/>The First World War<br/>24 (1)<br/>Corporate Interest in Public Relations<br/>24 (1)<br/>Early Public Relations Managers and Agencies<br/>25 (1)<br/>The Second World War<br/>26 (1)<br/>Modern Times<br/>26 (1)<br/>Public Relations---Changing Role<br/>27 (7)<br/>Public Relations in India<br/>34 (25)<br/>Public Relations---a Historical Perspective<br/>34 (4)<br/>Pre-independence Era<br/>38 (3)<br/>Post Independence Era<br/>41 (1)<br/>Emergence of Professionalism<br/>41 (2)<br/>Opening of Indian Economy<br/>43 (1)<br/>Liberalization and Corporate Interest<br/>43 (1)<br/>Towards Professional Recognition<br/>43 (2)<br/>Media Scene<br/>45 (3)<br/>Crisis Management Needs<br/>48 (1)<br/>PR Agencies---Growth and Challenges<br/>48 (2)<br/>Public Relations Education in India<br/>50 (1)<br/>Towards Professional Maturity<br/>51 (3)<br/>Case Study: Ratan's Revolution<br/>54 (5)<br/>PART II: PROCESS AND PRACTICE<br/>PR Plan Phase I: Scan The Environment<br/>59 (28)<br/>Public Relations---Increasing Recognition<br/>59 (1)<br/>Public Relations Window<br/>60 (2)<br/>Scan the Environment<br/>62 (1)<br/>Target Publics<br/>63 (1)<br/>Expectations of Publics<br/>64 (4)<br/>Socio-economic Situation<br/>68 (5)<br/>Political Environment<br/>73 (1)<br/>Right to Information<br/>73 (1)<br/>Society, Religions, and Culture<br/>74 (2)<br/>Changing Psychographics<br/>76 (1)<br/>Situational Analysis---Formal and Informal Research<br/>77 (10)<br/>PR Plan Phase II: Develop A Communication Plan<br/>87 (21)<br/>Communication---a Vital Link<br/>87 (2)<br/>Create a Communication Plan<br/>89 (8)<br/>Communication Media Strategies<br/>97 (3)<br/>Communication Message Strategies<br/>100 (1)<br/>Message Transmission Strategies<br/>101 (4)<br/>Budgeting and Approvals<br/>105 (3)<br/>PR Plan Phase III: Implementation of Communication Plan<br/>108 (14)<br/>Implementation of PR Plan---a Tough Task<br/>108 (1)<br/>Resistance to Change<br/>109 (2)<br/>Message Management<br/>111 (1)<br/>Mass Communication<br/>112 (4)<br/>Follow the Activity Calendar<br/>116 (1)<br/>Constant Monitoring and Mid Course Corrections<br/>117 (5)<br/>PR Plan Phase IV: Evaluation of Impact<br/>122 (17)<br/>Organization's Concern---Impact of PR Plan<br/>122 (1)<br/>Evaluation Research Process<br/>123 (1)<br/>Communication Effect Research<br/>124 (3)<br/>Public Relations Audit<br/>127 (4)<br/>Interpreting the Impact<br/>131 (8)<br/>PART III: SKILLS<br/>Communication and Public Relations<br/>139 (20)<br/>Communication and Public Relations<br/>139 (1)<br/>The Communication Process<br/>140 (2)<br/>Barriers in Communication<br/>142 (2)<br/>Effective Communication Characteristics<br/>144 (15)<br/>Negotiating Skills and Public Relations<br/>159 (18)<br/>Negotiations and Public Relations<br/>159 (1)<br/>Negotiations and Conflict<br/>160 (1)<br/>Negotiation Process<br/>161 (11)<br/>Case Study: Microsoft--Yahoo Marriage<br/>172 (5)<br/>PART IV: APPLICATIONS<br/>Marketing PR and Integrated Marketing Communications<br/>177 (25)<br/>Public Relations Support to Marketing<br/>177 (8)<br/>Integrated Marketing Communications<br/>185 (13)<br/>IMC in a Concert<br/>198 (4)<br/>Customer Relations<br/>202 (24)<br/>India---Customers Galore<br/>202 (1)<br/>The Middle Class Mindset<br/>203 (1)<br/>The New Shopping Patterns<br/>204 (1)<br/>Total Customer Satisfaction<br/>205 (1)<br/>Public Relations and Customer Satisfaction<br/>206 (1)<br/>The Consumer Movement<br/>207 (3)<br/>Who is a Customer?<br/>210 (3)<br/>Customer Relations Programme<br/>213 (5)<br/>Maintaining Good Customer Relations<br/>218 (1)<br/>The Communication Media<br/>218 (8)<br/>Dealer Relations<br/>226 (24)<br/>Dealer's Vital Role<br/>226 (1)<br/>Dealer Relations<br/>227 (1)<br/>Love--hate Relationship<br/>228 (2)<br/>Company's Views on Dealers<br/>230 (3)<br/>Dealer's Views of a Company<br/>233 (2)<br/>Objectives of Dealer Relations<br/>235 (1)<br/>Good Dealer Relations<br/>235 (5)<br/>Manufacturer's Support to Dealers<br/>240 (2)<br/>Communicating to the Dealers<br/>242 (1)<br/>Communication Media<br/>243 (7)<br/>Vendor Relations<br/>250 (18)<br/>Vendor Relations<br/>250 (3)<br/>Vendors' Expectations<br/>253 (2)<br/>Buyer Company Expectations<br/>255 (3)<br/>Vendor Relations Objectives<br/>258 (1)<br/>Public Relations for Vendors<br/>259 (1)<br/>Public Relations Role<br/>260 (5)<br/>Case Study: Asahi India Safety Glass Limited<br/>265 (3)<br/>Employee Public Relations<br/>268 (25)<br/>Employee Public Relations<br/>268 (3)<br/>Employee Expectations<br/>271 (4)<br/>Challenges of Employee Communication<br/>275 (6)<br/>Characteristics of Good Employee Communication<br/>281 (1)<br/>Communication Media<br/>282 (5)<br/>Managements Must Listen<br/>287 (4)<br/>Case Study: Communication in Stress<br/>291 (2)<br/>Investor Relations<br/>293 (19)<br/>Introducing Investor Relations<br/>293 (1)<br/>Public Relations Role and Responsibility<br/>294 (7)<br/>Investor Publics<br/>301 (1)<br/>Investor Relations Objectives<br/>301 (1)<br/>Communications for Investors---PR Tools<br/>302 (8)<br/>Case Study: DLF Investor Relations Strategies<br/>310 (2)<br/>Media Relations<br/>312 (21)<br/>Public Relations and Media<br/>312 (3)<br/>Media Relations---a Balancing Act<br/>315 (1)<br/>Networking for Good Media Relations<br/>316 (2)<br/>Public Relations Assistance to Media<br/>318 (2)<br/>Media Relations Norms<br/>320 (5)<br/>Holding a Press Conference<br/>325 (4)<br/>Measurement of Success<br/>329 (4)<br/>Corporate Social Responsibility and Community Relations<br/>333 (23)<br/>Corporate Social Responsibility and Community Relations<br/>333 (2)<br/>CSR---the Indian Tradition<br/>335 (1)<br/>Private Sector Initiatives<br/>336 (4)<br/>CII Initiatives<br/>340 (2)<br/>Community Expectations<br/>342 (2)<br/>Objectives of Community Relations<br/>344 (1)<br/>Community Networking<br/>345 (1)<br/>Communicating to the Community<br/>346 (1)<br/>The Communication Media<br/>347 (4)<br/>Case Study: Social Mission and Business Vision<br/>351 (5)<br/>Corporate Image<br/>356 (16)<br/>Corporate Image Defined<br/>356 (2)<br/>Corporate Image---the Indian Scenario<br/>358 (1)<br/>Stock Market and the Image<br/>358 (2)<br/>The Image Makers<br/>360 (6)<br/>Public Relations Role<br/>366 (1)<br/>Image Management Process<br/>367 (3)<br/>Case Study: LG Electronics---a Success Story<br/>370 (2)<br/>Corporate Identity Management<br/>372 (22)<br/>Corporate Identity Defined<br/>372 (1)<br/>Corporate Identity---a Vital Element<br/>373 (2)<br/>Corporate Identity Mix<br/>375 (5)<br/>Developing a Corporate Identity<br/>380 (6)<br/>Identity and Image Relationship<br/>386 (1)<br/>Corporate Identity---Legal Aspects<br/>386 (3)<br/>Corporate Identity Changes---When and Why?<br/>389 (3)<br/>Case Study: Godrej---the New Identity Programme<br/>392 (2)<br/>Event Management<br/>394 (23)<br/>Events---a Powerful Communication<br/>394 (1)<br/>Objectives of Special Events<br/>395 (4)<br/>Event Management Industry---a Historical Perspective<br/>399 (3)<br/>Events---Classifications<br/>402 (1)<br/>Events---Types<br/>402 (5)<br/>Organizing an Event<br/>407 (10)<br/>PR and Crisis Management<br/>417 (19)<br/>Defining a Crisis Situation<br/>417 (1)<br/>Kinds of Crisis<br/>418 (6)<br/>PR and Crisis Management---the Plan<br/>424 (5)<br/>The Ten Commandments<br/>429 (2)<br/>Case Study: Sir Ganga Ram Hospital---Disaster Management Plan<br/>431 (5)<br/>Government Public Relations<br/>436 (21)<br/>Government Public Relations<br/>436 (4)<br/>Elections and Public Relations<br/>440 (1)<br/>Objectives of Government PR<br/>441 (4)<br/>Government PR Agencies<br/>445 (3)<br/>Government PR Problems<br/>448 (2)<br/>PR---Public and Private Sectors<br/>450 (2)<br/>Case Study: Public Relations in Action--Focus: 2004 Elections<br/>452 (5)<br/>PR and Lobbying<br/>457 (28)<br/>Lobbying and Lobbyists<br/>457 (1)<br/>The American Scene<br/>458 (2)<br/>The Lobbying Majors of America<br/>460 (4)<br/>The Indian Scene<br/>464 (4)<br/>The Pressure Groups of India<br/>468 (2)<br/>Lobbying---India's Historial Perspective<br/>470 (1)<br/>Some Major Lobbies of India<br/>471 (4)<br/>PR Role in Lobbying<br/>475 (7)<br/>Case Study: Lobbying---a Pervasive, Flourishing Racket in Washington<br/>482 (3)<br/>Corporate Advertising<br/>485 (22)<br/>Advertising and Public Relations<br/>485 (2)<br/>Advertising Credibility<br/>487 (1)<br/>A Critical View<br/>488 (2)<br/>Objectives of Corporate Advertising<br/>490 (8)<br/>Media for Corporate Advertising<br/>498 (2)<br/>Types of Corporate Advertising<br/>500 (7)<br/>Anatomy of a House Journal<br/>507 (18)<br/>A House Journal Defined<br/>507 (2)<br/>A Historical Perspective<br/>509 (1)<br/>Objectives of a House Journal<br/>509 (1)<br/>Types of House Journals<br/>510 (4)<br/>Launching a House Journal<br/>514 (7)<br/>The Legal Side of Publishing<br/>521 (4)<br/>Ethics and Public Relations<br/>525 (16)<br/>Public Relations and Ethics<br/>525 (1)<br/>Some Legal Aspects<br/>526 (4)<br/>Ethical Codes<br/>530 (1)<br/>IPR Code for Public Relations<br/>531 (4)<br/>IPRA Code of Ethics<br/>535 (1)<br/>ASCI Code<br/>535 (6)<br/>PART V: SUPPORT SERVICE<br/>Public Relations Agency<br/>541 (22)<br/>Public Relations Agency Defined<br/>541 (2)<br/>Functions of a PR Agency<br/>543 (1)<br/>A Historical Perspective<br/>544 (2)<br/>Selection of a PR Agency<br/>546 (4)<br/>The Agency Structure<br/>550 (1)<br/>Agency Evaluation or Audit<br/>550 (6)<br/>Case Study: Concept PR---an Agency Profile<br/>556 (7)<br/>Index 563 <br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/05/2011 | Kongowe General Supply | 659.2 SAC | 0067953 | 1 | 07/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/05/2011 | Kongowe General Supply | 659.2 SAC | 0067954 | 2 | 07/12/2022 | Book |