Dvertising communicatios & promotion management : (Record no. 6559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070539440 |
| Terms of availability | TZS 35,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AACR |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ROS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rossiter John R. |
| 245 ## - TITLE STATEMENT | |
| Title | Dvertising communicatios & promotion management : |
| Sub Title | Instructor's manual to accompany |
| Statement of responsibility, etc | / John R. Rossiter, Larry Percy |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Irwin, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | Various pagingd : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertisiment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Promotion management |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 30/09/2008 | VUA | 659.1 ROS | 008086 | 1 | 08/12/2022 | Book |