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Strategic management and competitive advantage : concepts and cases / Jay B. Barney and William S. Hesterly

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson, c 2019.Edition: 6th ed. Global EditionDescription: various pagination : col. ill.; 26 cmISBN:
  • 9781292258041
Subject(s): DDC classification:
  • 658.4012 BAR
Contents:
PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm’s External Environment 3. Evaluating a Firm’s Internal Capabilities END-OF-PART I: CASES PC 1—1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2—1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3—1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index
Summary: "Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis."--Provided by publisher
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 BAR (Browse shelf(Opens below)) 1 Available 0087406
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 BAR (Browse shelf(Opens below)) 2 Available 0087407
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 BAR (Browse shelf(Opens below)) 3 Available 0087408
Total holds: 0

Includes bibliographic references and index.

PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm’s External Environment
3. Evaluating a Firm’s Internal Capabilities
END-OF-PART I: CASES PC 1—1 PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion
END-OF-PART II: CASES PC 2—1 PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III:
PC 3—1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index

"Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis."--Provided by publisher

eng.

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