Includes references and index

Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in contemporary organizations
Corporate Communication in a changing media environment
Conceptual foundations
Stakeholder management and communication
Corporate identity, branding and corporate reputation
Corporate communication in practice
Communication strategy and strategic planning
Research and measurement
Specialist areas in corporate communication
Media relations
Employee communication
Issues management
Crisis communication
Leadership and change communication
Corporate social responsibility (CSR) and community relations

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication. Updated case studies include Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations". Provided by publisher

eng.