Understanding strategic management / Anthony E. Henry.

By:

Henry, Anthony

Material type: Text

TextPublication details: Oxford : University Press, c 2021Edition: 4th edDescription: xix, 387 p. : 25 cmISBN:

9780198859833
019885983X

Subject(s):

DDC classification:

658.4012 HEN

Contents:

pt. 1. What is Strategy? What is Strategy? pt. 2. Strategic Analysis. Evaluating the Macro-environment Industry Analysis The Organization: Value-Creating Activities The Internal Environment: A Resource-Based View of Strategy pt. 3. Strategy Formulation. Business Strategy Corporate Strategy International Strategy pt. 4. Strategy Implementation. Organizational Structures and Strategic Change Strategic Leadership Corporate Governance and Corporate Social Responsibility

Summary: Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 HEN (Browse shelf(Opens below))	1	Available	0087369
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 HEN (Browse shelf(Opens below))	2	Available	0087370
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.4012 HEN (Browse shelf(Opens below))	3	Available	0087371

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Includes index 371 - 387.

pt. 1. What is Strategy? What is Strategy?
pt. 2. Strategic Analysis. Evaluating the Macro-environment
Industry Analysis
The Organization: Value-Creating Activities
The Internal Environment: A Resource-Based View of Strategy
pt. 3. Strategy Formulation. Business Strategy
Corporate Strategy
International Strategy
pt. 4. Strategy Implementation. Organizational Structures and Strategic Change
Strategic Leadership
Corporate Governance and Corporate Social Responsibility

Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.

eng.

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