Consumer behavior / Ayalla Ruvio and Dawn Iacobucci
Material type:
TextPublication details: Hoboken, John Wiley & Sons, Inc., 2024.Description: 368 p. : co. ill.; 26 cmISBN: - 1119912415
- 9781119912415
- 658.8342 RUV
| Item type | Current library | Home library | Call number | Copy number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8342 KUV (Browse shelf(Opens below)) | 1 | Available | 0087403 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8342 KUV (Browse shelf(Opens below)) | 2 | Available | 0087404 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8342 KUV (Browse shelf(Opens below)) | 3 | Available | For Reference Only | 0087405 |
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| 658.834 SET Consumer behaviour / | 658.834 SET Consumer behaviour / | 658.8342 KAR Consumer behavior and managerial decision making / | 658.8342 KUV Consumer behavior | 658.8342 KUV Consumer behavior | 658.8342 KUV Consumer behavior | 658.8342 SCH Consumer behavior / |
Includes index Includes index
The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read
eng.
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