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Strategic management and competitive advantage : concepts and cases / Jay B. Barney and William S. Hesterly

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson, 2019. Edition: 6th ed. Global editionDescription: various pagination : some co. ill.; 26 cmISBN:
  • 9781292258041
  • 1292258047
Subject(s): DDC classification:
  • 658.4012 BAR
Contents:
PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm’s External Environment 3. Evaluating a Firm’s Internal Capabilities END-OF-PART I: CASES PC 1—1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2—1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3—1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index
Summary: Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 BAR (Browse shelf(Opens below)) 1 Available 0087412
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 BAR (Browse shelf(Opens below)) 2 Available 0087437
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.4012 BAR (Browse shelf(Opens below)) 3 Available 0087438
Total holds: 0

Includes index

PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm’s External Environment 3. Evaluating a Firm’s Internal Capabilities END-OF-PART I: CASES PC 1—1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2—1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3—1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

eng.

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