Business research methods / Boris F. Blumberg (Author), Claire MacRae (Author), Donald R. Cooper (Author), Pamela S. Schindler (Author)

Contributor(s):

Material type: Text

TextPublication details: Maidenhead : McGraw-Hill, c2025.Edition: 5th. edDescription: xvi, 356 p. ill. ; 27 cmISBN:

9781526849755
1526849755

Subject(s):

DDC classification:

650.072 BUS

Contents:

Chapter 1. The nature of business and management research Chapter 2. The research process and proposal Chapter 3. Literature review Chapter 4. Ethics in business and management Chapter 5. Quantitative and qualitative research Chapter 6. Sampling strategies Chapter 7. Primary data collection with surveys Chapter 8. Questions and measurement Chapter 9. Secondary data and archival sources Chapter 10. Content analysis and other qualitative approaches Chapter 11. Case studies Chapter 12. Experiment

Summary: This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	650.072 BUS (Browse shelf(Opens below))	1	Available	0087250
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	650.072 BUS (Browse shelf(Opens below))	2	Available	0087251
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	650.072 BUS (Browse shelf(Opens below))	3	Available	0087252

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Includes index (p. 343 - p. 356 )

Chapter 1. The nature of business and management research
Chapter 2. The research process and proposal
Chapter 3. Literature review
Chapter 4. Ethics in business and management
Chapter 5. Quantitative and qualitative research
Chapter 6. Sampling strategies
Chapter 7. Primary data collection with surveys
Chapter 8. Questions and measurement
Chapter 9. Secondary data and archival sources
Chapter 10. Content analysis and other qualitative approaches
Chapter 11. Case studies
Chapter 12. Experiment

This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be.

eng.

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