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Key concepts in marketing / Jim Blythe.

By: Material type: TextTextPublication details: London : SAGE, C 2009Description: ix, 219 p. : ill. ; 22 cmISBN:
  • 9781847874993
Other title:
  • Marketing
Subject(s): DDC classification:
  • 658.8 BLY
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 BLY (Browse shelf(Opens below)) 1 Available 0087262
Total holds: 0

First published 2009 and reprinted 2014 (three times)

Includes bibliographical references and index.

eng.

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