Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker (Author), J. William Petty (Author), Leslie E. Palich (Author), Frank Hoy (Author

Contributor(s):

Entrepreneurship

Material type: Text

TextPublication details: Australia Cengage, c 2023.Edition: 20th edDescription: xxiii,712p. : col. ill. ; 28cmISBN:

9780357718803

Subject(s):

DDC classification:

658.022 SMA

Contents:

Entrepreneurship: a wolrd of opportunity Starting from scratch or joining and existing business Developing the new venture business plan Focusing on the customer: marketing growth strategies Managing growth in the small business

Summary: This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business." -- Publisher's website

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.022 SMA (Browse shelf(Opens below))	1	Available	0087182

Total holds: 0

Icludes index

Entrepreneurship: a wolrd of opportunity
Starting from scratch or joining and existing business
Developing the new venture business plan
Focusing on the customer: marketing growth strategies
Managing growth in the small business

This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business." -- Publisher's website

eng.

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