Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker (Author), J. William Petty (Author), Leslie E. Palich (Author), Frank Hoy (Author
Material type:
- 9780357718803
- 658.022 SMA
Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.022 SMA (Browse shelf(Opens below)) | 1 | Available | 0087182 |
Icludes index
Entrepreneurship: a wolrd of opportunity
Starting from scratch or joining and existing business
Developing the new venture business plan
Focusing on the customer: marketing growth strategies
Managing growth in the small business
This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business." -- Publisher's website
eng.
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