Managerial economics / G. S. Gupta
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill Education Private Limited, 2011.Edition: 2nd edDescription: viii, 260 p. : ill. ; 23 cmISBN: - 9780071067867
- 0071067868
- 330.1 GUP
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Dar-es-Salaam Campus | Mzumbe University-Dar-es-Salaam Campus | 330.1 GUP (Browse shelf(Opens below)) | 1 | Available | U0000757 | |
| Book | Mzumbe University-Dar-es-Salaam Campus | Mzumbe University-Dar-es-Salaam Campus | 330.1 GUP (Browse shelf(Opens below)) | 2 | Available | U0000758 |
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| 330.1 DWI Managerial economics / | 330.1 DWI Managerial economics / | 330.1 GUP Managerial economics / | 330.1 GUP Managerial economics / | 338.88 PAU International business / | 338.88 PAU International business / | 338.88 PAU International business / |
Includes index.
1. Introduction
What is Economics? Economics vs. Managerial Economics
Objectives & Constraints of the Firm
Decision-Making Process & Basic Principles
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2. Demand & Revenue Analysis
Definition & Types of Demand
Determinants & Functions
Elasticities & Demand–Revenue Relationships
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3. Theory of Consumer Behaviour (new chapter)
Preferences, Budget Constraints, Indifference Curves, Consumer Choice
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4. Demand Estimation, Analysis & Forecasting
Statistical Estimation of Demand Functions
Analysis & Forecasting Techniques
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5. Production Analysis & Input Demand
Production Function (Short-Run & Long-Run)
Input Demand & Factor Substitution
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6. Cost & Supply Analysis
Cost Concepts & Functions
Short-Run vs. Long-Run Costs
Supply Function
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7. Preliminaries on Price & Output Determination
Price Concepts & Determinants
Profit Maximization & Break-Even Analysis
Pricing Objectives & Market Structure Fundamentals
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8. Price–Output Determination I
Pricing under Perfect Competition, Monopoly, Monopolistic Competition
Pricing in Multi-Plant/Multiproduct Firms
Concept of Contestable Markets
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9. Price–Output Determination II
Oligopoly Models
Explicit & Tacit Collusion
Game Theory & Price Rigidity
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10. Price–Output Determination III
Market Power Measures, Price Discrimination (Segmented, Inter-temporal)
Peak-Load, Block, Two-Part Pricing, Commodity Bundling
Transfer Pricing, Pricing with Asymmetric Information, Externalities, Risk & Uncertainty
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11. Investment Analysis
Time Value of Money
Cash Flows & Investment Worth
Capital Budgeting Techniques
This well-structured textbook walks readers through the full managerial economics toolkit—from demand forecasting and cost theory to pricing strategies, investment analysis, and macroeconomic considerations. With the inclusion of fresh chapters on project finance and macroeconomics, it aims to thoroughly prepare both students and practitioners for real-world decision-making backed by economic principles.
eng.
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