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Disciplined entrepreneurship startup tactics : 15 tactics to turn your business plan into a business /Paul Cheek

By: Material type: TextTextPublication details: New Jersey : Wiley , c 2024.Description: xviii, 270 p. : ill. ; 23 cmISBN:
  • 9781394223350
Subject(s): DDC classification:
  • 658.11 CHE
Contents:
Introduction to tactics Stage 1: foundations Task 1: goals : operational goals and kpis charting the course to major milestones Task 2: systems : startup tooling and systems Stage 2: market testing Task 3: market research : advanced primary and secondary market research quantifying qualitative research Task 4: assets : developing startup visual assets Task 5: marketing : proving persona assumptions with digital advertising Task 6: sales : early customer demand generation Stage 3: product development Task 7 product roadmap : building your product's roadmap Task 8: design : minimum viable business product design Task 9: user testing : validating the product actually works Task 10: engineering : transitioning from product design to development Stage 4: resource acquisition Task 11: legal : incorporation and legal documents for your startup Task 12: finance : path to greatness building the financial model and setting up the piggy bank Task 13: pitch deck design : pitch decks for startups Task 14: fundraising : executing your venture's fundraising plan Task 15: hiring : finding and onboarding your first ten employees
Summary: "For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. Now, Disciplined Entrepreneurship Startup Tactics provides a practical guide for securing funding and scaling your business. It's a comprehensive, practical, how-to guide for current and aspiring entrepreneurs"-- Provided by publisher
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.11 CHE (Browse shelf(Opens below)) 1 Available 0087528
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.11 CHE (Browse shelf(Opens below)) 2 Available 0087529
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.11 CHE (Browse shelf(Opens below)) 3 Available 0087530
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.11 CHE (Browse shelf(Opens below)) 4 Available 0087531
Total holds: 0

Includes index p. 263 - 270


Introduction to tactics
Stage 1: foundations
Task 1: goals : operational goals and kpis
charting the course to major milestones
Task 2: systems : startup tooling and systems
Stage 2: market testing
Task 3: market research : advanced primary and secondary market research
quantifying qualitative research
Task 4: assets : developing startup visual assets
Task 5: marketing : proving persona assumptions with digital advertising
Task 6: sales : early customer demand generation
Stage 3: product development
Task 7 product roadmap : building your product's roadmap
Task 8: design : minimum viable business product design
Task 9: user testing : validating the product actually works
Task 10: engineering : transitioning from product design to development
Stage 4: resource acquisition
Task 11: legal : incorporation and legal documents for your startup
Task 12: finance : path to greatness
building the financial model and setting up the piggy bank
Task 13: pitch deck design : pitch decks for startups
Task 14: fundraising : executing your venture's fundraising plan
Task 15: hiring : finding and onboarding your first ten employees

"For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. Now, Disciplined Entrepreneurship Startup Tactics provides a practical guide for securing funding and scaling your business. It's a comprehensive, practical, how-to guide for current and aspiring entrepreneurs"-- Provided by publisher

eng.

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