Contemporary management / Gareth R. Jones and Jennifer M. George.

By:

Jones, Gareth R

Contributor(s):

George, Jennifer M

Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxix. 780 p. : col. ill. ; 26 cmISBN:

9780072860825

Subject(s):

DDC classification:

658 JON

Summary: This book takes a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like How long should a manager stay at the helm to Management Snapshots of Building brand loyalty at Virgin. Each chapter closes with a case for discussion. This text prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658 JON (Browse shelf(Opens below))	1	Available	004051

Total holds: 0

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Includes bibliographical references and indexes.

This book takes a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like How long should a manager stay at the helm to Management Snapshots of Building brand loyalty at Virgin. Each chapter closes with a case for discussion. This text prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers

eng.

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