Entrepreneurial management in small firms / Ian Chaston.

By:

Chaston, Ian

Contributor(s):

Ian Chaston

Material type: Text

TextPublication details: London : SAGE, c2010.Description: x, 261 p. : ill. ; 24 cmISBN:

9781848600256

Subject(s):

DDC classification:

658.022 CHA

Summary: Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658 .022 CHA (Browse shelf(Opens below))	1	Available	004125
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658 .022 CHA (Browse shelf(Opens below))	2	Available	004126

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Includes bibliographical references and index.

Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.

eng.

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