Key concepts in marketing / Jim Blythe.
Material type:
TextPublication details: Los Angeles : SAGE, c2009.Description: ix, 219 p. : ill. ; 22cmISBN: - 9781847874993
- Marketing
- 658.8 BLY
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 BLY (Browse shelf(Opens below)) | 1 | Available | 005255 |
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| 658.8 APT Services marketing / | 658.8 APT Services marketing / | 658.8 BEA Marketing : principles & perspectives / | 658.8 BLY Key concepts in marketing / | 658.8 CAT International marketing / | 658.8 CLO Marketing management : a customer-oriented approach | 658.8 DWY Business marketing : connecting strategy, relationships, and learning / |
First published 2009 and reprinted 2014 (three times)
Includes bibliographical references and index.
eng.
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