Marketing management : a customer-oriented approach / Kenneth E. Clow and Donald Baack

By:

Clow Kenneth E

Contributor(s):

Baack, Donald

Material type:

PicturePublication details: Los Angeles: Sage, c2010Description: xxviii, 537 p. : col. ill. ; 29cmISBN:

9781412963121

Subject(s):

Marketing Management

DDC classification:

658.8 CLO

Online resources:

Click here to access online

Contents:

The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 CLO (Browse shelf(Opens below))	1	Available	005256

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Previous	658.8 BEA Marketing : principles & perspectives /	658.8 BLY Key concepts in marketing /	658.8 CAT International marketing /	658.8 CLO Marketing management : a customer-oriented approach	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	Next

Includes index.

The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions

eng.

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