Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN:

9780073529905

Subject(s):

Marketing

DDC classification:

658.8 DWY

Online resources:

Summary: This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 DWY (Browse shelf(Opens below))	1	Available	005260
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 DWY (Browse shelf(Opens below))	2	Available	005261
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 DWY (Browse shelf(Opens below))	3	Available	005262
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 DWY (Browse shelf(Opens below))	4	Available	005263
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 DWY (Browse shelf(Opens below))	5	Available	005264

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Includes bibliographical references (p. 653-661) and index.

This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers

eng.

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