Case studies in marketing management / S. L. Gupta and R. K. Suri

By:

Gupta, S. L

Contributor(s):

Suri R. K

Material type: Text

TextPublication details: New Delhi , Pentagon Press , c2007.Description: xiv, 384 p . ; 23cmISBN:

9788182742901

Subject(s):

DDC classification:

658.8 GUP

Summary: Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management.

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 GUP (Browse shelf(Opens below))	1	Available	005276

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Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management.

eng.

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