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Global marketing : a decision-oriented approach / Svend Hollensen

By: Material type: TextTextPublication details: Harlow : Financial Times/Prentice Hall, c2004.Edition: 3rd edDescription: xxxix, 717 p. : ill. ; 27cmISBN:
  • 9788081282140
Subject(s): DDC classification:
  • 658.84 HOL
Summary: Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.8 HOL (Browse shelf(Opens below)) 1 Available 005281
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A Decision-Oriented Approach

Includes index.

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

eng.

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