Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2004.Description: 1v.(various pagings): col. ill. ; 28cmISBN: - 007121478X
- 658.8 KER
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 005294 | |
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 KER (Browse shelf(Opens below)) | 3 | Available | 005296 | |
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 005293 |
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| 658.8 JOH Global marketing : foreign entry, local marketing & global management/ | 658.8 KER Marketing : the core/ | 658.8 KER Marketing : the core / | 658.8 KER Marketing : the core / | 658.8 KER Marketing/ | 658.8 KER Marketing : the core / | 658.8 KER Marketing : the core / |
Includes bibliographical references (CN1-CN14) and index.
eng.
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