The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni.
Material type:
TextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232p. : ill. ; 24cmISBN: - 9780071615068
- 658.8 MOE
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 MOE (Browse shelf(Opens below)) | 1 | Available | 005319 | |
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 MOE (Browse shelf(Opens below)) | 2 | Available | 005321 | |
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 MOE (Browse shelf(Opens below)) | 3 | Available | 005322 |
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Includes bibliographical references (p. 214-219) and index.
eng.
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