Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.

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TextPublication details: New York : McGraw-Hill Irwin, c2011.Edition: 18th edDescription: xxxix, 746 p. : ill.(some col.); 29cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	1	Available	005337
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	2	Available	005338
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	3	Available	005339
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	4	Available	005340
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	5	Available	005341

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Includes index

eng.

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