Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.

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TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28cmISBN:

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Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	1	Available	005342
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	2	Available	005343
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	658.8 PER (Browse shelf(Opens below))	3	Available	005344

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Includes bibliographical references and indexes.

eng.

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