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Marketing planning : a global perspective/ Svend Hollensen

By: Material type: TextTextPublication details: London: McGraw-Hill, c2010.Edition: 2 edDescription: xxiii, 430p.: ill.; 24cmISBN:
  • 9780077127138
Subject(s): DDC classification:
  • 658.802 HOL
Summary: The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.802 HOL (Browse shelf(Opens below)) 1 Available 005360
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.802 HOL (Browse shelf(Opens below)) 2 Available 005361
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.802 HOL (Browse shelf(Opens below)) 3 Available 005362
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.802 HOL (Browse shelf(Opens below)) 4 Available 005364
Total holds: 0

Includes index

The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate

eng.

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