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International marketing / Philip R. Cateora, John L. Graham.

By: Contributor(s): Material type: TextTextPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 298cmISBN:
  • 0072398841
Subject(s): DDC classification:
  • 658.8 CAT
Summary: This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.8 CAT (Browse shelf(Opens below)) 1 Available 005410
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Includes bibliographical references and indexes.

This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.

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