E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey
Material type:
TextPublication details: Harlow: Prentice-Hall, c2004.Edition: 2nd edDescription: xxvi, 588p. : ill. ; 25 cmISBN: - 9780273683780
- 658.872 CHA
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.872 CHA. (Browse shelf(Opens below)) | 1 | Available | 005432 |
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| 658.87 LEV Retailing management / | 658.87 LEV Retailing management / | 658.87 LEV Retailing management / | 658.872 CHA. E-business and e-commerce management : strategy, implementation, and practice | 658.872 JAC. Strategic database marketing / | 659. 2 TEN. Exploring public relations | 659.1 CAL. Manager's guide to marketing, advertising, and publicity / |
Includes references and index
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
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