Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E. Schultz.
Material type:
TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1994.Description: xv, 262 p. : ill. ; 25 cmISBN: - 0844232327
- Strategic data base marketing
- 658.872 JAC.
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.872 JAC. (Browse shelf(Opens below)) | 1 | Available | 005433 |
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| 658.87 LEV Retailing management / | 658.87 LEV Retailing management / | 658.872 CHA. E-business and e-commerce management : strategy, implementation, and practice | 658.872 JAC. Strategic database marketing / | 659. 2 TEN. Exploring public relations | 659.1 CAL. Manager's guide to marketing, advertising, and publicity / | 659.1 CAL. Manager's guide to marketing, advertising, and publicity / |
Includes index
Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future
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