Principles of marketing / Philip Kotler, Gary Armstrong
Material type:
TextPublication details: New Delhi : Prentice Hall, ©2008.Edition: 12th edDescription: xxiii, 599, p. : col. ill. ; 28 cmISBN: - 9788120332928
- 658.8 KOT
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 005659 |
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| 658.8 KOT Marketing management / | 658.8 KOT Social marketing : influencing behaviors for good / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing | 658.8 LAC Marketing research : methodological foundations | 658.8 LAC Marketing research : methodological foundations | 658.8 LAC Marketing research : methodological foundations |
Include references and index
eng
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