Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN:

9780073529905
0073529907

Subject(s):

DDC classification:

658.8 DWY

Online resources:

Contents:

Part 1: Business markets and business marketing Part 2: Foundations for creating value Part 3: Business marketing programming Part 4: Managing programs and customers

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	1	Available	U0005447
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	2	Available	U0005448
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	3	Available	U0005449
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	4	Available	U0005450
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	5	Available	U0005451
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.8 DWY (Browse shelf(Opens below))	6	Available	U0005452

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Includes bibliographical references (p. 653-661) and index.

Part 1: Business markets and business marketing
Part 2: Foundations for creating value
Part 3: Business marketing programming
Part 4: Managing programs and customers

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