Retailing management / Michael Levy, Barton A. Weitz.

By:

Levy, Michael

Contributor(s):

Weitz, Barton A

Material type: Text

TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2001.Edition: 4th edDescription: xxvii, 754 p. : ill. (some col.), maps ; 27 cm. +ISBN:

0072315776
9780072315776

Subject(s):

Retail trade

DDC classification:

658.87 LEV

Contents:

Section 1: The world of retailing Section 2: Retailing strategy Section 3: Merchandise management Section 4: Store management Section 5: Cases

Summary: Retailing Management explains the principles and practices of managing retail businesses in a competitive marketplace. The book presents a strategic approach to retail management, covering how retailers develop business strategies, understand customer needs, choose store locations, manage merchandise, set prices, promote products, provide customer service, and use technology to improve operations. It also discusses supply chain management, inventory control, financial planning, and the impact of e-commerce and changing consumer behavior on the retail industry. Real-world examples and case studies help readers understand how successful retailers make business decisions and respond to market changes. The book is widely used in university courses on retailing and marketing because it combines theory with practical

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Dar es Salaam Campus Library	Mzumbe University Dar es Salaam Campus Library	658.87 LEV (Browse shelf(Opens below))	1	Available	U0005835

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LC copy 1 lacking CD-ROM.

Includes bibliographical references and indexes.

Section 1: The world of retailing
Section 2: Retailing strategy
Section 3: Merchandise management
Section 4: Store management
Section 5: Cases

Retailing Management explains the principles and practices of managing retail businesses in a competitive marketplace. The book presents a strategic approach to retail management, covering how retailers develop business strategies, understand customer needs, choose store locations, manage merchandise, set prices, promote products, provide customer service, and use technology to improve operations. It also discusses supply chain management, inventory control, financial planning, and the impact of e-commerce and changing consumer behavior on the retail industry. Real-world examples and case studies help readers understand how successful retailers make business decisions and respond to market changes. The book is widely used in university courses on retailing and marketing because it combines theory with practical

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