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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12nd edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:
  • 9780073404813
  • 0073404810
Subject(s): DDC classification:
  • 658.8
Summary: This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 PER (Browse shelf(Opens below)) 1 Available U0005628
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 PER (Browse shelf(Opens below)) 2 Available U0005629
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 PER (Browse shelf(Opens below)) 3 Available U0005630
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 PER (Browse shelf(Opens below)) 4 Available U0005631
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 PER (Browse shelf(Opens below)) 5 Available U0005632
Book Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 658.8 PER (Browse shelf(Opens below)) 6 Available U0005633
Total holds: 0

Includes bibliographical references and indexes.

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.

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